Thursday, February 13, 2014

Call Before You Cut

Everyone has a bad hair day and everyone has a bad day in general. Combined, these two elements can certainly lead to a bad haircut when you go reaching for the scissors for a DIY Haircut on the fly. If we look at the psychology of hair, it might explain why we get in a panic for change.

Bad Hair and Self Esteem:
A Yale study led by LaFrance and commissioned by Procter & Gamble found that when subjects recalled a bad hair day, their self-esteem dropped. Specifically, “bad hair” increased social insecurity and self-criticism and lowered performance self-esteem, hurting subjects’ can-do attitude toward personal accomplishments.

Aging and Hair:
It was once believed in more primitive times that age and fertility was defined by the hair in colder climates, because of the many layers of clothing to keep warm. Long and youthful hair was the sign of attraction. Fast forward to today, many of us see a superficial sign of aging and want to make changes. What is easier than to change the hair for a more youthful appearance? This might be so, but not any haircut will work to your advantage. There are face shapes, lifestyles, hair texture to consider.

When in Rome...
You know the old saying "When in Rome, do what the Romans do", there is a link between hair and social status. Women have used hair to relay messages about who they are, and where they fit into their culture for centuries. Roman women powdered their hair with gold dust to convey wealth and decorated it with luxe accessories like gold hairnets and ivory pins. In the early 19th century, flappers sported shorter, daring haircuts that defined them and made a powerful statement about their feelings on women’s liberation. It's not odd that we see a movie star and immediately want their hairstyle because we tend to associate it with looks, youth, and social stature.

Call Before You Cut

Before you decide on a drastic change, consult a hairstylist and look at why you might be wanting to make those changes. Please do not start cutting or bleaching your hair. It will cost more to repair, color correct or add extensions in.

Thursday, February 6, 2014

Parabens.. What are They, and Why Don't You Want Them??

Parabens.. How many us of know what they are, what they do and why they are not good for us? Most of us have no clue about parabens, which are preservatives commonly used in about 85% of beauty products on the market.

Parabens have been used widely because they were considered safe, however in the 1990's they apparently were found to mimic estrogens in the body. According to some studies, distruption in estrogens have been linked to breast cancer and reproductive issue. However, conflicting studies report that there is a very weak effect in estrogen effects. It's not to say that a single use will effect you, but easy to agree that a more widely, long term use could potentially put us at risk, as estrogens can be stored in the body.

There is now a growing movement in companies that are not using parabens in cosmetic products. You can also read the label and look out for butylparaben, methylparaben, and propylparaben. While the FDA rates them safe in small amounts, it might be best to either avoid, or at least look for them in the last four ingredients. This indicates that they are used in the smallest amounts.

Here are a few products that do not use parabens:

be Clarked luxury haircare

Burt's Bees Natural products

Wednesday, February 5, 2014

Recreating Aquacouture: from Battle of the Strands qualifier to the Launch of Vain Strong Hold Hairspray

As most of you may know, our salon team won the the title of top salon in the Battle of the Strands competition. We just launched the Vain Strong Hold Hairspray officially and decided to recreate a few of our looks from Battle of the Strands, as well as a few new pictures for the official collection launch of Vain. Here is a Sneak Peek of our Aquacouture 2.0

See the complete collection at